Buma Music meets Tech


Online pop-up stores

Kwettr makes and rents out digital pop up stores where people can pay using social media data. No credit card or bank details are needed to make a purchase in a Kwettr pop up store. People can pay with a tweet, a Facebook Like, a Snap or a Spotify or Instagram follow. Labels and artists that rent a digital pop up store benefit in several ways: 1.
increasing revenue by letting people tweet for music or f.e. concert tickets. 2: improvement of the use of social media in marketing plans. Companies get an insight in customer data and behavior on social media.

Record companies such as Powerhouse Music (8Ball) and Flashover Recordings (Ferry Corsten) have a digital pop up store. People tweet, Like, Snap, or follow in return for a track or free item.

Kwettr runs digital pop up stores for certain periods of time or until stock expires. Stores come equipped with staff; a dedicated store manager handles all customer relations.

Last year, Kwettr was a finalist in Midem’s International Marketing competition for best marketing idea of 2015. In October 2016, Kwettr won the award for most innovative company of The Netherlands 2016, category Public Prize.

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